Glinda and Elphaba are the stars of Mattel's new dolls—but the new toys also tease just how 'For Good' will adapt the musical ...

The new line of fashion dolls features true-to-movie details from ‘Wicked: For Good’ and fans say they ‘are ready’ for the ...

Something Wicked this way comes. As Universal Pictures gears up for the release of Wicked: For Good this fall, Mattel is ...

Mattel is leaning all the way into Oz this summer. Timed to the lead-up of “Wicked: Part Two,” the second installment of Universal’s hotly anticipated two-part film, the toy giant is expanding its ...

Mattel was made aware of a misprint on the packaging of the Mattel Wicked collection dolls, primarily sold in the U.S., which intended to direct consumers to the official WickedMovie.com landing page.

Hoping to recapture the popularity of the Barbie movie that grossed over $1.44 billion worldwide, toy maker Mattel has ...

Last week, fans of Wicked, the musical-soon-to-be-movie, headed to retailers including Target, Walmart, and Macy’s to pick up Mattel’s limited-edition Wicked Barbie dolls ahead of the film’s ...

Mattel did not confirm whether this action included removing unsold products with the incorrect link from stores. But as of Monday morning, at least some of these “Wicked” dolls appeared to be ...

Mattel unveiled its special “Wicked” collection earlier this year. Back in July, a promotion shared on Instagram showed Cynthia Erivo and Ariana Grande, ...

The fine print on Mattel’s packaging for the new ‘Wicked’ dolls includes a website that requires people to be 18 years or older to enter.