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Why Sprite extended ‘Obey Your Thirst’ with Super Bowl MVP Jalen Hurts
In its latest play at the intersection of sports and culture, the Coca-Cola brand gets ready for football season with its ...
Sprite’s ‘Obey Your Thirst’ grows up
The soft drink teams up with Super Bowl MVP Jalen Hurts to refresh the brand’s most iconic campaign with quiet defiance.
Seeking Alpha1y
Sprite Reimagines the Legendary Obey Your Thirst Campaign with Modern ...
ATLANTA, April 18, 2024 /PRNewswire/ -- Sprite is reintroducing its iconic Obey Your Thirst campaign to the next generation of drinkers, with inspired new TV spots featuring two of today's hottest ...
Adweek on MSN4d
Jalen Hurts Brings His Signature Stoicism to New Sprite Ad
Jalen Hurts recently said that he has "moved on" from the Philadelphia Eagles' Super Bowl 59 win. He's undoubtedly locked in ...
Yahoo Finance1y
Why Sprite brought back ‘Obey Your Thirst’ to reach Gen Z
Sprite today (April 18) revived its iconic "Obey Your Thirst" tagline with a campaign that pays homage to the original 1994 effort that established the brand's ethos. The Coca-Cola brand's latest ...
Oklahoma's News1y
Sprite Reimagines the Legendary Obey Your Thirst Campaign with Modern ...
First launched in 1994, Sprite's original Obey Your Thirst campaign pushed boundaries by championing authenticity – and its consumers – in a way other brands didn't. Now, Sprite is continuing ...