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Netflix uses AI effects for 1st time to cut costs

The Verge on MSN · 49m

Netflix admits it used generative AI in a big sci-fi hit to cut costs

Netflix used generative AI to create a scene in the Argentinian sci-fi series The Eternaut — a first for one of the streamer’s original shows or films. During an earnings call on Thursday, Netflix co-CEO Ted Sarandos said the use of AI was faster than using traditional visual effects tools and helped cut costs.

TechRadar on MSN · 8h

Netflix uses generative AI VFX in a show for the first time, as CEO says ‘the cost just wouldn’t have been feasible for a show on that budget’

Netflix's co-CEO Ted Sarandos announced the use of generative AI in an original production for the first time The Eternaut, an Argentine sci-fi show, used generative artificial intelligence to create VFX of a building collapsing The company says it is "thrilled with the results" Netflix used AI-generated visual effects for the first time in a TV show or movie this year,

Netflix uses AI effects for first time to cut costs

The use of generative AI is controversial in the entertainment industry over concerns it creates content using others' work without their consent and fears that it will replace the work of humans. Mr Sarandos made his comments as Netflix announced a 16% rise in revenue to $11bn (£8.

Netflix, AI

Engadget on MSN · 1h

Netflix is already using generative AI in its original shows

Netflix shared that its show The Eternaut used generative AI to create a VFX shot during its latest earnings call.

Ars Technica · 8h

Netflix’s first show with generative AI is a sign of what’s to come in TV, film

During a call with investors yesterday, Netflix co-CEO Ted Sarandos revealed that Netflix's Argentine show The Eternaut, which premiered in April, is "the very first GenAI final footage to appear on screen in a Netflix, Inc. original series or film.” Sarandos further explained, per a transcript of the call, saying:

BGR on MSN · 7h

Netflix used AI in a hit show and didn’t tell anyone until now

Netflix admitted to using generative AI in one of its TV shows, but only after it became widely popular - here's why that's a problem.

22hon MSN

Ted Sarandos Has 47 Reasons Why Netflix's Programming Mojo Will Continue Through 2026

Ted Sarandos has always had an uncanny grasp of titles and stars, conjuring them in his pre-internet days as a video store ...

9h

Netflix chief claims generative AI will make their content "better", and a show with a near-perfect Rotten Tomatoes score is already using it

One Netflix original has already used it, though. Argentinian sci-fi series The Eternaut was released this past April and, ...

9hon MSN

Netflix starts using GenAI in its shows and films

Speaking at the company’s post-results conference call, the company’s co-CEO, Ted Sarandos, said that the platform had “the ...

4h

Generative A.I. Destroys a Building in Its Netflix Debut

The streaming company said it used the technology onscreen for the first time in an Argentine science fiction show.

4hon MSN

Netflix reveals it used AI in Argentinian sci-fi series

The Netflix streaming service has admitted to using artifical intelligence for the first time in order to scale up the look ...

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