Speaking at the company’s post-results conference call, the company’s co-CEO, Ted Sarandos, said that the platform had “the very first GenAI final footage to appear on screen” in an Argentine show called “El Atonata.” He noted that Netflix’s internal production group teamed up with producers to use AI to create a scene of a building collapsing.

The streaming company said it used the technology onscreen for the first time in an Argentine science fiction show.

Netflix admitted to using generative AI in one of its TV shows, but only after it became widely popular - here's why that's a problem.

Ted Sarandos, co-CEO of Netflix, confirmed the company's first use of artificial intelligence in TV production to make shows cheaper, faster, and of higher quality.

Netflix used generative AI for a VFX scene in 'The Eternaut', saying it made the process 10x faster and more affordable without compromising the creative vision.

The Netflix streaming service has admitted to using artifical intelligence for the first time in order to scale up the look of a foreign sci-fi series.

The video streamer used AI tools to show the collapse of a building in the Argentinian show The Eternaut. The sequence was completed 10x faster than usual, says co-CEO Ted Sarandos.

Netflix used AI on a fan-favourite series with a 96 percent Rotten Tomatoes score called The Eternaut and fans aren't happy.