Amazon launched its discount storefront as an answer to the growing popularity of e-commerce companies Shein and Temu.

Amazon has launched a low-cost online storefront featuring electronics, apparel and other products priced at under $20.

Amazon undoubtedly aims to offer a competitive and trustworthy alternative to low-cost platforms like Shein and Temu. Amazon claims they screen all Haul products for safety, authenticity, and regulatory compliance. These promises, paired with Amazon’s robust customer service infrastructure, make Haul a truly formidable offering.