A classic soda is now targeting the wellness market. Pepsi just announced its first prebiotic soda, a major shift in the traditional cola category and a clear response to the growing demand for functional beverages.

As younger drinkers shun traditional soda brands for gut-friendly alternatives, PepsiCo is hoping to lure them back with its iconic cola flavor.

PepsiCo is buying Poppi, the popular prebiotic soda brand, in a $1.65 billion deal. The move marks PepsiCo’s further shift into the “better for you” category as consumers shy away from sugar

Soda giants Coca-Cola and Pepsi both announced new beverages this week. Here's what they are and when customers can get them.

"You’re happy but you have anxiety," said Allison Ellsworth, reflecting with Fortune on PepsiCo's $1.95 billion acquisition of the neon-canned prebiotic soda she once brewed at home. The comment summed up her mixed emotions about selling the brand.

You probably recognize Poppi Soda from the drinks aisle at your favorite store, but this brand didn't gain popularity until its owner posted on TikTok.

PepsiCo, an American multinational food, snack, and beverage corporation, is now a $184 billion (by market cap) snack and beverage beast.

The current cycle of big food companies splitting up, getting together, and finding new ways to reach customers has the industry contemplating its future.