Fanatics announced an exclusive deal with college basketball phenom AJ Dybantsa, which is reported to be worth eight figures.

ESPN analyst Paul Biancardi shared a video of BYU freshman AJ Dybantsa in Times Square, New York, on his Instagram story.

With the revenue-sharing agreement comes a crackdown on NIL (name, image and likeness) deals. Prior to revenue sharing, the ...

Rising basketball star AJ Dybantsa was amazed during a recent segment with Next Gen Hoops on Instagram when ChatGPT compared him to a few NBA legends.

College made Shedeur Sanders a millionaire, but his father Deion isn’t a huge fan of emerging athletes earning so much money.

CBS Sports reached out to several top schools in search of transparency as the post-House v. NCAA settlement era begins ...

BYU’s prized recruit took the mound before the Red Sox-Rays game Thursday in Boston to handle the ceremonial honors.

On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business ...

The classic archetype of a college coach has often leaned on two styles, blending what Goleman called “coaching” leadership ...

BYU quarterback Jake Retzlaff is transferring after a tumultuous few months that included being named in a civil sexual assault suit that was later dismissed. Retzlaff ...

Dusty May is the new head coach of the Michigan basketball team, and so far, it looks like the Wolverines nailed the hire.

Big 12 coaches sat in a roundtable setting, nodding in agreement that college athletics' NIL system is not just flawed, it's ...