In a news blog on the company's official website posted on July 14, CEO Brian Niccol unveiled the latest phase of his "Back to Starbucks" plan: requiring more people to come back to work in person.

Starbucks is asking its corporate staff to follow a new corporate policy or accept a cash payment to leave the company. It's all part of a massive plan to ‘turn the business around.’

Starbucks is making its "secret menu" official — and turning it into a nationwide contest with a cash prize. Why it matters: It's the Seattle-based coffee giant's latest play to win back customers and reverse sliding sales.

Starbucks CEO Brian Niccol has brought back a pre-pandemic requirement for employees of the coffee-giant, as part of his 'Back to Starbucks' strategy

We recently published 14 Stocks Jim Cramer Discussed As He Talked About Record Bitcoin Price. Starbucks Corporation (NASDAQ:SBUX) is one of the stocks Jim Cramer recently discussed. Starbucks Corporation (NASDAQ:SBUX) is a well-known American coffee chain that has embarked on a turnaround strategy under its CEO,

Starbucks' new initiative involves a return to the traditional coffee house model, including ceramic mugs, cozy seating, and even hand-written notes on cups