Commodities traders are racing against time to unload as much Brazilian coffee as possible in the United States before Trump's new 50% tariff on Brazilian products is implemented on August 1, they said on Tuesday.

While there is a domestic coffee industry based in Hawaii, it could not replace the coffee imported from South America. “We can’t grow enough coffee,” said Shawn Steiman, the owner of Coffea Consulting in Honolulu. “The Hawaiian coffee market isn’t tied to the global industry.”