Delta Air Lines is advancing its use of artificial intelligence to determine individual ticket prices, a move that could ...

Delta Air Lines is expanding AI-driven dynamic pricing to set custom flight costs for each traveler, raising privacy concerns ...

According to Ars Technica, Delta Air Lines has confirmed that it’s piloting AI-driven pricing, which adjusts fares based on individual consumer data. While still in its early stages, the program may ...

Dynamic pricing has become popular over recent times, with Delta Airlines the latest company to get involved. In a move that aims to shake up the traditional approach to airline pricing, Delta ...

Delta Air Lines is set to expand the use of artificial intelligence to determine airfare after testing a pilot program which ...

Now, Delta Air Lines is applying it to something far more direct: the price of your ticket. The airline is testing a new system that uses AI to calculate fares based not just on timing or demand, but ...

What you pay for a Delta Air Lines ticket may soon depend less on timing and more on what an algorithm thinks you’re willing ...

But Delta’s AI system, powered by Israeli company Fetcherr, digs much deeper into personal data. A system that uses AI for ...

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market ...

Delta’s personalized AI pricing tech is provided by travel firm Fetcherr, which also partners with Virgin Atlantic, Azul, ...

About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise ...