Sooners athletic director Joe Castiglione announced a new "centralized effort" to maximize OU athletes' NIL potential with a ...

The University of Oklahoma Department and Learfield announced Tuesday that Sooner Sports Properties will now be the exclusive ...

The University of Oklahoma has unified its NIL efforts by merging 1Oklahoma under Sooner Sports Properties, creating a ...

Another Big Ten client is re-upping with Learfield, as Iowa is set to announce a five-year extension of its multimedia rights ...

The University of Oklahoma Athletics Department and Learfield have named Sooner Sports Properties, the local team managing ...

OU and Learfield also announced that Bobby Nash has been hired as the “NIL business development director” heading up the new ...

OU athletics announced Tuesday that 1Oklahoma and Sooner Sports Properties are merging to form a unified NIL entity for the University of Oklahoma.

The new agency in charge of regulating name, image, likeness deals in college sports sent a letter to schools Thursday saying ...