Less than three weeks into the official start of revenue sharing and other House v. NCAA settlement initiatives and there has ...

Another Big Ten client is re-upping with Learfield, as Iowa is set to announce a five-year extension of its multimedia rights ...

OU athletics announced Tuesday that 1Oklahoma and Sooner Sports Properties are merging to form a unified NIL entity for the University of Oklahoma.

OU and Learfield also announced that Bobby Nash has been hired as the “NIL business development director” heading up the new ...

The University of Oklahoma has unified its NIL efforts by merging 1Oklahoma under Sooner Sports Properties, creating a ...

The University of Oklahoma Athletics Department and Learfield have named Sooner Sports Properties, the local team managing ...

Sooners athletic director Joe Castiglione announced a new "centralized effort" to maximize OU athletes' NIL potential with a ...

The University of Oklahoma Department and Learfield announced Tuesday that Sooner Sports Properties will now be the exclusive ...

The agency in charge of regulating NIL deals in college sports sent a letter to schools rejecting some agreements between ...

The new agency in charge of regulating NIL deals in college sports has rejected deals between players and donor-backed ...

Learfield CEO sees NIL marketing momentum amid March Madness as the media and tech company's campaigns for Nissan, State Farm and Marriott Bonvoy embrace players and extend the game.