Microsoft's latest move to convince Bing users to stop switching to Google Chrome includes a new comparison banner promoting ...

Microsoft and OpenAI seen on screen with Bing search engine app on mobile in this photo illustration, on 10 January 2023, in Brussels, Belgium. (Jonathan Raa/NurPhoto via Getty Images / Getty Images) ...

In 2021, it re-positioned Cortana as the service that powers AI-based productivity experiences in Microsoft 365. The new Bing may now give Microsoft the tools to take on this market, too.

Microsoft’s challenger status has also helped it weather the odd things Bing has done. There is, for instance, significant reputational risk for Google in this area because it’s so established.

When Microsoft announced the new AI-enabled Bing, which it built on top of OpenAI's GPT models, neither company would confirm which version of GPT was being used beyond saying it was a next-gen ...

The Microsoft Bing logo and the website's page are shown in this photo taken in New York on Tuesday, Feb. 7, 2023. AP Photo/Richard Drew, File. By MATT O'BRIEN, Associated Press ...

Microsoft made a $1 billion investment in OpenAI in 2019, and the two companies have been collaborating on integrating GPT into Bing since then. SEJ STAFF Matt G. Southern January 4, 2023 ...

For decades, Google has dominated search. Now, thanks to ChatGPT, Microsoft Bing poses a real challenge to the Google search engine. Not so long ago, in the 1990s, online users had their choice of ...