The Trade Desk will join the S&P 500 this week. As in, the stock market index. (Not to be confused with the SP500+, which is ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Over the past few years, sell-side curation has gained popularity as a way for advertisers to target high-quality publishers.

Water is wet, the sun sets in the west and Omnicom still says it expects to close its merger with IPG in the second half of ...

The return of in-banner video is driving down CPM rates for dedicated video inventory and creating user experience and ad ...

Linkby connects brands with publisher content that advertisers pay for based on reader engagement. The startup raised $15 ...

Curated deals were once seen as a smart way to bring structure to programmatic chaos. Today, they’ve become table stakes.

Never say never,” said Nextdoor CEO Nirav Tolia regarding possibly signing an AI "sky bridge" data licensing deal down the line.

The double-digit percentage layoffs at TripleLift come roughly four months after the company hired Dave Helmreich as its new ...

Marketers today are operating in an outcome-obsessed world. For mobile app marketers, especially, the smallest screen in the ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Data and tech company Fyllo announced its relaunch as an advertising partner for regulated industries, helping brands adhere ...