White goods manufacturer Midea has expanded its football sponsorship portfolio, becoming the latest Chinese company signed by ...

Liga Asobal, the top tier of handball in Spain, has returned to the energy sector for its latest title sponsor in a ...

Cricket matches at the Los Angeles 2028 Olympics have been purposely scheduled to maximise the television audience in India, ...

Deltatre is to significantly upgrade its OTT streaming services capabilities in a landmark deal to acquire Endeavor Streaming ...

The Oklahoma City Thunder is set to enter the naming rights market, with a proposed new $1bn arena and status as NBA champion ...

The Sportfive agency has bolstered its French football portfolio after announcing a new multi-year agreement with Toulouse ...

Sky Italia has acquired pay-television rights to Lega Basket Serie A, from 2025-26 to 2027-28, with Deltatre submitting an ...

The ex-CEO of a vehicle glass repair firm and a Hollywood filmmaker have teamed up to purchase a minority stake in Premier ...

Puma will continue to expand Manchester City’s retail network as part of an early extension to its kit supply agreement with ...

The Polish Ekstraklasa has secured its first broadcast rights agreement in North America, striking a two-season deal with ...

Domestic viewers of the Jupiler Pro League face huge disruption at the start of the new season on July 25 amid an ongoing ...

Fifa claims that it has sold out its sponsorship programme for the Club World Cup, having continued to announce new deals ...