With preshow content increasing, audiences have the option to show up late, but what if that means they miss the trailers too ...

Along with declining theater attendance across the industry, AMC's own attendance "declined by 11% in the first quarter of ...

Wimbledon's popularity is surging in India, attracting affluent viewers and brands seeking premium engagement. Viewership has ...

Uncover the impact of reach and frequency Gain insights across EMEA and APAC markets to power your media strategies and stay ahead in today’s dynamic, outcomes-obsessed marketing environment.

In this paper, we analyze the current state of targeted advertising on various social media platforms using algorithmic analysis and implementing strategies. Social media plays an increasingly ...

SEBI releases consultation paper to review rules for Asset Management Companies (AMCs), proposing to relax broad-basing requirements and expand permissible business ...

AMC's decision to air longer movie ads before its movies, and a warning to consumers has angered studios. Studios believe no one is watching their trailers anymore.

Dive Brief: The U.S. advertising industry will grow 5% in 2023 to $360 billion and increase another 4.2% (excluding political advertising) in 2024, according to a report from Madison and Wall.

AMC’s pre-movie show is about to feel like its own feature-length event. Starting this July, moviegoers at AMC Theatres may find themselves sitting through up to 30 minutes of ads and trailers before ...