Fanatics announced an exclusive deal with college basketball phenom AJ Dybantsa, which is reported to be worth eight figures.

BYU athletic officials speak about both the financial state of BYU sports and the dawn of a new era in college sports business.

A new NIL deal signed by BYU basketball freshman AJ Dybantsa has increased his valuation to an astounding number.

AJ Dybantsa, the No. 1 player in the 2025 class, who committed to play for the BYU Cougars, is expanding his presence in the sports world, suggesting potential developments that extend beyond the ...

Dybantsa, 18, is a top candidate to become the No. 1 pick in the 2026 NBA Draft. The partnership starts immediately, ...

The top overall recruit from the 2025 cycle, AJ Dybantsa is already generating buzz as the potential No. 1 overall pick in ...

ESPN analyst Paul Biancardi shared a video of BYU freshman AJ Dybantsa in Times Square, New York, on his Instagram story.

Per Larry Holder of The Athletic, the deal is part of a larger partnership between Dybantsa and Fanatics, which owns Topps.

With the revenue-sharing agreement comes a crackdown on NIL (name, image and likeness) deals. Prior to revenue sharing, the ...

The deal is believed to be the largest fully guaranteed revenue-share agreement in college football under the recently ...

This article was originally published on www.si.com/fannation/name-image-likeness as BYU star AJ Dybantsa adds historic Fanatics deal to $4.1 million NIL valuation. Rodell Rosel is an accomplished ...

BYU’s Honor Code has long been a matter of contention, Tribune columnist Gordon Monson writes. Quarterback Jake Retzlaff anticipates he is about to be the latest example.