Southwest Airlines, Milwaukee's largest carrier, is rolling back another one of its popular policies come January.

Starting July 29, customers can begin booking tickets with seat assignments for flights departing January 27, 2026.

Southwest Airlines passengers will get assigned seats for the first time, marking a major shift in the carrier’s business ...

Southwest Airlines passengers will get assigned seats for the first time, marking a major shift in the carrier’s business model.

Assigned seating option becomes available for flights starting January 27, 2026 Customers can select Extra Legroom, Preferred ...

Southwest's open seating policy and the offer of two free checked bags initially set it apart from its larger, more ...

Southwest estimated that the changes would add $800 million to its profits before interest and taxes in 2025 and $1.7 billion ...

Southwest Airlines Implements Major Change to Signature Offering originally appeared on Parade. It’s the end of an era at ...

Southwest Airlines' new boarding process will swap open for 'group' seating. Here's when it'll start, what it'll look like at LaGuardia Airport.