President Donald Trump has pledged a 50% tariff against Brazil, a major producer of green coffee beans. That could lead to higher coffee prices.

Nestle announced on Thursday environmental restoration projects in partnership with reforestation startup re.green and chocolatier Barry Callebaut in Brazil, seeking to plant millions of trees in areas where it sources key ingredients.

While American consumers brace for costlier brews, South Africa, which imports nearly 24 000 tonnes of coffee annually (mostly from Brazil and Vietnam), may stand to benefit, according to Sihlobo. Brazil, already the world’s top coffee producer, could increase exports to South Africa if it offers better quality and prices.

Futures prices for coffee and orange juice rallied Monday, with both commodities continuing to find support from news last week that President Donald Trump [plans to hit Brazil with a 50% import tax on Aug.

The Trump administration threat of a 50% tariff on all Brazil imports will hit a variety of American companies. That includes coffee chain Starbucks, which imports a lot of coffee beans from Brazil. Brazil is the largest coffee exporter to the U.

Trump’s proposed 50% tariff on Brazilian imports could raise costs for Starbucks, Dutch Bros, and others as coffee prices face renewed upward pressure.