The Trade Desk makes the S&P 500, triggering a stock price rebound; Estée Lauder is the latest big legacy brand to embrace ...

Given the complexity of the topic, the ANA enlisted the help of its outside legal counsel, Venable LLP (which, fun fact, also ...

The Trade Desk will join the S&P 500 this week. As in, the stock market index. (Not to be confused with the SP500+, which is ...

This week, everyone in retail and ecommerce is digesting their performance from Amazon Prime Day, which has outgrown its ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Water is wet, the sun sets in the west and Omnicom still says it expects to close its merger with IPG in the second half of ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Linkby connects brands with publisher content that advertisers pay for based on reader engagement. The startup raised $15 ...

The return of in-banner video is driving down CPM rates for dedicated video inventory and creating user experience and ad ...

Over the past few years, sell-side curation has gained popularity as a way for advertisers to target high-quality publishers.

Curated deals were once seen as a smart way to bring structure to programmatic chaos. Today, they’ve become table stakes.

The double-digit percentage layoffs at TripleLift come roughly four months after the company hired Dave Helmreich as its new ...