This week, everyone in retail and ecommerce is digesting their performance from Amazon Prime Day, which has outgrown its ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Given the complexity of the topic, the ANA enlisted the help of its outside legal counsel, Venable LLP (which, fun fact, also ...

The Trade Desk will join the S&P 500 this week. As in, the stock market index. (Not to be confused with the SP500+, which is ...

Over the past few years, sell-side curation has gained popularity as a way for advertisers to target high-quality publishers.

The return of in-banner video is driving down CPM rates for dedicated video inventory and creating user experience and ad ...

Never say never,” said Nextdoor CEO Nirav Tolia regarding possibly signing an AI "sky bridge" data licensing deal down the line.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Water is wet, the sun sets in the west and Omnicom still says it expects to close its merger with IPG in the second half of ...

Linkby connects brands with publisher content that advertisers pay for based on reader engagement. The startup raised $15 ...

TV audiences are rallying around CTV, and advertisers are following suit[1]. But with this shift comes a persistent challenge: How can advertisers ensure brand safety, campaign efficiency and audience ...

The biggest misconception marketers have about measurement is that there's a single solution for attribution, says M^2's Madan Bharadwaj.