How Gazeta Wyborcza in Poland transformed its local newsrooms by reducing low-impact content, strengthening local reporting with national appeal, and streamlining print operations is the focus of this ...

As audience behaviour continues changing and advertising revenue shifts, news media companies like Editora Globo are ...

In a media landscape reshaped by AI, declining search traffic, and platform volatility, social media remains the most dynamic top-of-funnel space for newsrooms looking to grow their audience, build ...

Newsletters are one of the most reliable ways to build direct relationships with readers at a time when direct engagement is ...

The subscription proficiency index helps teams prioritise resources, enhance subscription strategies, and fine-tune their ...

Pippa Leary, managing director of News Corp Australia’s Free News and Lifestyle, explains how the company is going beyond ...

Pepe Cerezo, founder and director of Digital Journey, shares his thoughts on walled gardens, the end of the open Web, AI, and ...

South Asian media companies are moving from data collection to intelligent activation, using first-party data to drive ...

Schibsted created its user interest predictions (UIP) model to ensure it not only delivered valued personalised experiences ...

To improve its content strategy and collaboration with the marketing and sales departments, The Philadephia Inquirer ...

A mongst the many changes brought about by the changing landscape is the decline of traditional advertising sales. For ...

Samantha Ragland, vice president of journalism strategy for the American Press Institute, shares her thoughts on the ...