The backpack maker’s TikTok-focused effort returns for a second year after an initial run led to the brand’s highest grossing sales day in history.

The Roundel media network, a bright spot in Target’s performance, will be the focus of investment throughout the year.

The U.S. Joint Industry Committee confirmed that the three firms’ data held up, even around crucial areas like live sports.

The usually grinning founder-turned-mascot has taken on a scowl to ensure the Yum Brands chain gets serious about winning back market share.