Beauty Brands Are Investing In the WNBA and NWSL not only because it's profitable but because of it's viewership.

The Soul of a Sole The connection between athletes and their footwear has always extended beyond the field. Cleats and sneakers declare identity, reflect herita ...

The G.O.A.T is growing the game. For the first time in two decades, Diana Taurasi did not suit up for a WNBA season. After going first overall by the Phoenix Mercury in 2004, Taurasi hung up the ...

The WNBA can be a cutthroat business. With just 13 teams in the league and only 12 spots on each roster, the battle for playing time can get intense. Often, fir ...

WNBA All Star Weekend is taking over Indianapolis for the first time and we're breaking down the schedule, the rosters, and how to watch.

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As NIL opportunities reshape the landscape of college sports, women’s basketball stars are building brands and giving back.

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The Golden State Valkyries (10-11) travel to Seattle to take on the Seattle Storm (13-9) in an important matchup for playoff ...

The Athletic asked 39 WNBA players who they believe will be the face of the WNBA in fiv years. How many responded with Caitlin Clark?

Ten years ago, the NFL had one full-time female coach. Today, there are 15, including six who work in strength and conditioning.

When the WNBA and the Women's National Basketball Players Association meet in Indianapolis this week for the first in-person negotiations about a new collective bargaining agreement since December, ...